Well, when researching for Marshall Mchulan on Google, the first web-site that they show is Marshall’s official website, there was no better way to find out who he was then looking at his official web-site. I hate to feel ignorant and to actually be ignorant regarding some issues. I did not know who he was. I didn’t even know that he was dead. =P
Marshall McLuhan
Marshal was Canadian he was born in 1911 and passed away in 1980. He was a very well educated man that taught in various different Universities. He graduated from the University of Manitoba and University of Cambridge where he also got his second Masters Degree and Ph.D. When a student, McLuhan said he would never become an academic, and that he was learning besides his master, and that he would be an English professor beside himself. In his first job, although his students were not that much younger he noticed a difference. They belonged to different generations. McLuhan decided to research what created that difference. Already pointing towards media at Cambridge he leaned even more to media and media analysis at his teaching job. He then found out that media and new technologies affected the new generations.
Marshal coined famous sayings and expressions such as “the medium is the message” and “global village”. McLuhan believed that the medium that is present in a certain time will affect society in different ways. With the first sentence, he means that we should be paying attention not only to what is being said and showed by the media, but the medium itself. So, by his point of view, what affects our society today wouldn’t be what we get over our cell phones, or what we look up on-line in our computers or phones, but the telephone and the computer itself. The convergence of the two of them is what affect society not what else they will be able to check or do on that. The expression Global Village pretty much defines what we are today, the whole world communicating in fast speed no matter the distance, the time difference, or where you are. He meant that the world as big as it is would adopted the same organization as a village where everybody knows about everyone`s life and here all the news instantly as it is happening.
Researching other blogs and looking at what they say about McLuhan I found mostly his words being cited by other people. One boy in particular was mentioning McLuhan amazing “premonitions” that he had about the world`s evolution, technology wise. He was astounded that someone in the sixties would have such good a guesses, theories, and studies about something that would happen years and years later.
I would like to finalize this post analyzing some of McLuhan quotations:
"The story of modern America begins with the discovery of the white man by
The Indians."
I think it is really interesting to see someone taking that view to the other side. It is not a very original sentence, but it is interesting to see that he though this way because probably that really affected the way he saw and analyzed anything else.
"Only puny secrets need protection. Big discoveries are protected by public
incredulity."
This was definitely my favorite quotation. It is something I had never thought about it before, and if you pay attention is the most complete truth. Area 51 was the first subject that popped into my head, because I believe it follows exactly what he said.
"Food for the mind is like food for the body: the inputs are never the same as the outputs."
I just found this saying really funny, although very much true. By his quotations we can see how much of a fascinating person he was, he truly looked at everything from different angles.
"Tomorrow is our permanent address."
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heey rafaael! I love your blogs you always put very interesting videos on them, very good explanation to McLuhan´s quotes! see yaa
ReplyDeletejajajaja......i absolutely LOVED the last quote!! It's completely true in a both comical and somewhat disgusting way!!! missed your comments in class today!!!
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