Award Shows: Special, but Not All That Special

Award Shows: Special, but Not All That Special

The article talks about how the ratings for all the awards shows, including movies, TV and music, have been going down in while. They compare the ratings from 2008 2009 to others from years past. They mention that the medium age of the viewers are becoming higher, and how younger generations don’t like to watch those kinds of shows anymore. The prices to air a commercial on the time of these shows have been going down from year to year. Other than these reasons the article also gives others possible causes for this to be happening. They say that the shows are running too long and that if people watch it because of who won, what were they wearing and what did they say, they can find it all on-line. Even for music shows you could probably download the songs that were performed live on stage.

I love it!

This article caught my attention because I belong to the small percentage of people in my generation that really enjoy and love watching these kinds of show. I watch it for all different kinds of reasons. Yes, I want to see what people are wearing, the choice of the dress is a tremendous marketing tool for an actress and it should be very carefully decided by the actress itself and her P.R. I also like to know and who wins, to lose or win a Academy Award can change careers, who doesn’t remember Adrien Brody kissing Halle Berry, Roberto Benigni going crasy or Whoppy Goldberg making fun of Bjorks dress? Phillip Seymour Hoffman’s career really began after his first Academy Award win in 2006, and Marisa’s Tomei career went downhill after she didn’t win in 2002. But it is all really different for me, because I am in love with the movie industry. Waiting for the names of the winner to be announced makes me anxious like when someone is running for a touchdown. I get really happy when the ones I wanted to win actually do, and I know how to appreciate when another very good nominee wins instead. I watch it because I dream of some day being there. Nothing can compare to watching the emotion and excitement of the nominees live. At least for me is not the same.

Why care?

Current and future media professionals should care about this issue because of various reasons. If you want to be a PR there is nothing better in your clients’ career then being nominated to an award no matter if he or she is a musician, writer or actor. If you are in the movie, music industry yourself there is nothing like being nominated to one of these awards shows. It could be the highlight of your career, being appreciated by the industry you work with is amazing, and even if you are not in music or movie industries. There are awards for the whole media business, books, news, internet, advertisement, newspaper, television, musicals. If you work in the advertisement industry you should know where to announce your product. Is one of the awards shows watched by your primary consumer group? It is all involved, in an award show all types of media come together. The television shows being awarded or the network who is transmitting the show, the movies that are nominated, the PRs worrying about the red carpet, the songs in that movie, or the musicians and songs being nominated, the commercials on each break, the access on websites that covered that event on that same day or the next one, the news on TV and newspaper, the gossip and scoops on the magazines. We should all be connected and paying attention because some day, you will, or I will (hopefully) be a part of it all!


Well if you have never seen or just don't remember here are the moments I mentioned:

Roberto Benigni

Adrien Brody

And here is one of my favorite Grammy Performances ever:



Hope you guys like it!